Mahindra Agri Solutions Ltd. (MASL) is a valuable arm of the Mahindra Group, which is also the world’s largest selling tractor brand. Having diversified into the agribusiness since 2006, the need of the hour was to not only update their existing website but also to revamp it in such a way so as to consolidate their agri business verticals under one entity. However the main design of the site had to be kept intact.
Based on our analysis, we came to the conclusion that the old website was running on an outdated technology. Plus, it was not mobile and tablet friendly. Hence, we decided to develop the website's backend to make it more flexible and scalable.
We updated the content and recreated the website using the latest version of WordPress. The site was moved to a new server that was capable of handling 60,000 users per day. Using a revolutionary customised page builder and coding languages like HTML5, CSS3 and advanced JAVA script, we made the site more responsive.
The new Mahindra Agri website can be browsed from any platform the user chooses i.e. desktop, mobile and tablet. The site’s user interface and experience is more optimized and easy to navigate.