In this digital era, social media is like a battlefield where brands (Kings and Queens) clash with their massive armies and dynamic brand strategies to protect or increase their number of followers (subjects). Brands are in continuous pursuit of increasing brand awareness (expanding their territories) to boost their sales.
In the race to conquer the digital battlefield, the latest weapon in the arsenal for brands is Moment Marketing. Brands are cashing in on memorable moments which consumers are talking about across digital platforms. By becoming reactive to the events and happenings in the offline world, brands are leveraging these with their audiences online.
Let’s take this ‘moment’ to identify the top few moment marketing examples by brands in 2019.