Abby Award for Excellence in Communication!

An Abby Award for Excellence in Communication!
A Proud Moment for us!
Our collaboration with ICICI Bank for the #FundYourOwnWorth initiative proved to be more than just a campaign; it became a movement. By marrying ICICI Bank’s ‘Advantage Woman Savings Account’ mission with the powerful imagery of ‘My Identity, My Pride’, we ignited a conversation about empowering women. This effort not only resonated with millions (7.5 million+ views) but also transformed ICICI Bank’s monthly account openings, increasing them fourfold. We’re honored to have our creativity and commitment recognized with this prestigious award. Discover how we turned ordinary stories into an extraordinary viral sensation!”