When ICICI Bank wanted to pay tribute to the Indian Armed Forces on the occasion of Kargil Diwas, they turned to VISCOMM for a solution that would resonate with the public. The result was ‘#DilKaSalaam – A tribute to our Armed Forces’, a moving musical tribute created in collaboration with renowned singer Mohit Chauhan. The video encouraged viewers to send their well wishes to the Indian Armed Forces via www.icicibank.com/dilkasalaam, promising that these messages would be presented to the Armed Forces in the form of a photo album. The tribute video was a resounding success, garnering over 1.1 million views on YouTube and effectively engaging the public in expressing their gratitude to the Indian Armed Forces. It also reinforced ICICI Bank’s commitment to honouring those who serve the nation and was a fitting homage to the brave soldiers on Kargil Diwas.