BRAND & MARKETING ADVISORY

Less Gyan. More Action.

We architect marketing that moves business forward. Boldly, Creatively, Relentlessly.

Brand Marketing

WHY WORK WITH US?

Been There. Built That. Now We Build It for You.

With 25+ years across advertising, brand storytelling, BTL activations, filmmaking, and AI-driven content creation, we bring lived experience—not slides—to the table. From pivoting businesses to building brands that punch above their weight, we understand what it takes to cut through noise, build market presence, and scale sustainably.

We are not your typical consultant. We roll up our sleeves and stay with you through strategy, execution, and impact.

Brand Marketing

WHAT WE HELP YOU SOLVE?

Brand Strategy & Positioning
Brand Strategy
& Positioning
  • Clarify your brand’s
    purpose, promise, and
    personality
  • Create positioning that
    differentiates and
    endures
Marketing Architecture
Marketing
Architecture
  • Design GTM strategy,
    campaign frameworks,
    and media mix
  • Build lead funnels with
    storytelling-led
    content
Leadership & Founder Branding
Leadership & Founder
Branding
  • Elevate personal brands
    to drive business
    credibility
  • Curate thought
    leadership for LinkedIn
    and industry forums
Content & Campaign Advisory
Content & Campaign
Advisory
  • Guide creative direction
    for brand films,
    campaigns, reels
  • Optimize messaging
    across touchpoints-from
    digital to on-ground
Internal Branding & Purpose Activation
Internal Branding &
Purpose Activation
  • Build brand from the
    inside out-culture, values,
    rituals
  • Roll out vision/purpose
    with compelling stories
    that inspire teams

WHO DO WE WORK WITH ?

We work best with founders, CXOs, and CMOs who are restless for change-people building real businesses. Whether you’re an MSME, a funded startup, a legacy brand in need of reinvention, or an industrial player entering new markets-we help you rethink, reframe, or relaunch with clarity and confidence.

CASE STUDIES
AJAX Engineering

AJAX ENGINEERING

Repositioning an Industrial Giant to a Purpose-Driven Brand

AJAX Engineering
AJAX Engineering
AJAX Engineering
AJAX Engineering
AJAX Engineering
AJAX Engineering
AJAX Engineering
AJAX Engineering
The Next-Gen 360 Concreting Solutions
Challenge Icon
Challenge

We work best with founders, CXOs, and CMOs who are restless for change—people building real businesses. Whether you're an MSME, a funded startup, a legacy brand in need of reinvention, or an industrial player entering new markets—we help you rethink, reframe, or relaunch with clarity and confidence.

Our Role Icon
Our Role
  • Crafted the Brand Purpose (Why–What–How–Mission–Vision–Values)
  • Bridged the shift from equipment-focused messaging to solution-centric transformation
  • Managed 3rd Party agencies to have unified messaging impact across 360° Media – Online & Offline
Impact Icon
Impact
  • Unified internal teams and leadership under a common purpose
  • Strengthened dealer and stakeholder confidence
  • Laid the foundation for IPO-aligned storytelling and external branding
  • Built a blueprint for future growth into adjacent categories with brand coherence
Merwans Confectioneries

MERWANS CONFECTIONERIES

Turning a Legacy Bakery into a Digital-First Content Brand

Merwans Confectioneries
Merwans Confectioneries
Merwans Confectioneries
Merwans Confectioneries
Merwans Confectioneries
Merwans Confectioneries
Challenge Icon
Challenge

Merwans, a beloved Mumbai bakery brand, sought to increase relevance with Gen-Z and millennial audiences across new geographies like Bengaluru and Pune.

Our Role Icon
Our Role
  • Created influencer-led marketing blending nostalgia, lifestyle, and product discovery
  • Positioned Merwans as a part of everyday moments through scripts featuring relatable creators and emotional storytelling
  • Advised on digital content calendar, tone of voice, and performance creatives
Impact Icon
Impact
  • Multiplied Instagram engagement and reel shares and strengthened customer affinity using story-first content strategy
  • Improved brand recall
  • Shifted brand perception from “neighbourhood bakery” to “emotionally resonant indulgence”
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