Brand & Marketing AdvisoRy
Less Gyan. More Action.
We architect marketing that moves business forward. Boldly, Creatively, Relentlessly.
Why work with us?
Been There. Built That. Now We Build It for You.
With 25+ years across advertising, brand storytelling, BTL activations, filmmaking, and AI-driven content creation, we bring lived experience—not slides—to the table. From pivoting businesses to building brands
that punch above their weight, we understand what it takes to cut through noise, build market presence, and scale sustainably.
We are not your typical consultant. We roll up our sleeves and stay with you through strategy, execution, and impact.
What We Help You Solve?
Brand Strategy
& Positioning
-
Clarify your brand’s
purpose, promise, and
personality -
Create positioning that
differentiates and
endures
- Clarify your brand’s purpose, promise, and personality
- Create positioning that differentiates and endures
Marketing
Architecture
-
Design GTM strategy,
campaign frameworks,
and media mix -
Build lead funnels with
storytelling-led
content
- Design GTM strategy, campaign frameworks, and media mix
- Build lead funnels with storytelling-led content
Leadership & Founder Branding
-
Elevate personal brands
to drive business
credibility -
Curate thought
leadership for LinkedIn
and industry forums
- Elevate personal brands to drive business credibility
- Curate thought leadership for LinkedIn and industry forums
Content & Campaign Advisory
-
Guide creative direction
for brand films,
campaigns, reels -
Optimize messaging
across touchpoints-from
digital to on-ground
- Guide creative direction for brand films, campaigns, reels
- Optimize messaging across touchpoints-from digital to on-ground
Internal Branding &
Purpose Activation
-
Build brand from the
inside out-culture, values,
rituals -
Roll out vision/purpose
with compelling stories
that inspire teams
- Build brand from the inside out-culture, values, rituals
- Roll out vision/purpose with compelling stories that inspire teams
Who do we work with ?
We work best with founders, CXOs, and CMOs who are restless for change-people building real businesses. Whether you’re an MSME, a funded startup, a legacy brand in need of reinvention, or an industrial player entering new markets-we help you rethink, reframe, or relaunch with clarity and confidence.
CASE STUDIES
AJAX Engineering
Repositioning an Industrial Giant to a Purpose-Driven Brand
Challenge
We work best with founders, CXOs, and CMOs who are restless for change-people building real businesses. Whether you’re an MSME, a funded startup, a legacy brand in need of reinvention, or an industrial player entering new markets-we help you rethink, reframe, or relaunch with clarity and confidence.
Our Role
- Crafted the Brand Purpose ( Why–What–How–Mission–Vision–Values )
- Bridged the shift from equipment-focused messaging to solution-centric transformation
- Managed 3rd Party agencies to have unified messaging impact across 360o Media – Online & Offline
Impact
- Unified internal teams and leadership under a common purpose
- Strengthened dealer and stakeholder confidence
- Laid the foundation for IPO-aligned storytelling and external branding
- Built a blueprint for future growth into adjacent categories with brand coherence
Merwans Confectioneries
Turning a Legacy Bakery into a Digital-First Content Brand
Challenge
Merwans, a beloved Mumbai bakery brand, sought to increase relevance with Gen-Z and millennial audiences across new geographies like Bengaluru and Pune.
Our Role
- Created influencer-led marketing blending nostalgia, lifestyle, and product discovery
- Positioned Merwans as a part of everyday moments through scripts featuring relatable creators and emotional storytelling
- Advised on digital content calendar, tone of voice, and performance creatives
Impact
- Multiplied Instagram engagement and reel shares and strengthened customer affinity using story-first content strategy
- Improved brand recall
- Shifted brand perception from “neighbourhood bakery” to “emotionally resonant indulgence”