ICICI Bank

#FundYourOwnWorth Edition 2

We extended ICICI Bank’s successful #FundYourOwnWorth initiative for their ‘Advantage Woman Aura Savings Account’, refocusing it on working women. Inspired by real stories, we crafted a campaign celebrating women who defy societal constraints, proving they can achieve what they’re told they can’t. Spearheaded by Konkona Sen Sharma, the campaign significantly outperformed its engagement benchmark on LinkedIn.