ICICI BANK

When ICICI Bank was set to launch its new product, the Emeralde Credit Card, they turned to us to create a launch film that would resonate with its target audience – men who are living and aspiring for the good life, love travel, luxury, and excellence. we rose to the challenge, positioning the Emeralde Credit Card as a card ‘For the chosen few’. The resulting launch film was a swanky production that subtly showcased the card’s many benefits while perfectly encapsulating the lifestyle that the card could afford its users. The launch film was a success, effectively communicating the value proposition of the Emeralde Credit Card and reinforcing ICICI Bank’s commitment to providing products that cater to the aspirations and lifestyle of its customers.