ICICI BANK
Dil Ka Salaam | Divya Dutta
ICICI Bank, a leading private sector bank in India, launched the ‘Dil Ka Salaam’ initiative on the occasion of Kargil Diwas as a tribute to the Indian Armed Forces and a heartfelt homage to all brave soldiers. To meet this challenge, we conceptualized a film featuring acclaimed actress Divya Dutta, who sent her ‘Dil Ka Salaam’ to the Indian Armed Forces. The video inspired viewers to participate in the initiative by uploading their own ‘Dil Ka Salaam’ selfie with a message of respect for the heroes of the Indian Armed Forces. The video was a success, with a significant number of viewers participating in the initiative, ensuring that their messages of respect reached the Indian Armed Forces in the form of a photo journal.