ICICI Lombard
PAY-AS-YOU-USE
When ICICI Lombard introduced its ‘Pay As You Use’ motor insurance policy, we developed a compelling campaign that highlighted the benefits of the policy. The ‘Pay As You Use’ campaign, launched on YouTube, featured a humorous conversation between a husband and wife stuck in traffic, effectively conveying the concept of paying only for what you use. The campaign was successful in communicating the benefits of the pay-as-you-use motor insurance policy, promoting responsible driving and simplifying vehicle insurance management for customers.