Mahabali RX 42 - India’s 1st Puddling Special Tractor
When Sonalika, a leading tractor manufacturer, introduced Mahabali RX 42, India’s first Puddling Special Tractor, we were tasked with crafting a campaign that spoke directly to its target audience. Embracing a Tollywood style, we created the ‘Mahabali RX 42’ campaign— features like Maha Torque, Maha Speed, Maha Comfort, and an industry-first 5th gear. By making the ad relatable and watchable, it resonated with people in Andhra Pradesh and Telangana, successfully communicating the tractor’s unique attributes. The campaign reinforced Sonalika’s commitment to Agri Evolution through technology innovations, achieving resounding success and connecting with the customers in a memorable way.